Why I Work With Neurodivergent Creators & Entrepreneurs

Make it stand out

You're not broken. The system is.

For years, I thought there was something wrong with me. Why did everyone else seem to have it together while I was drowning? Why did the strategies that worked for other people feel like trying to write with my non-dominant hand? Why did I have to work twice as hard to get half as far?

Then I got my ADHD diagnosis, and everything clicked into place.

Not because suddenly I had an excuse. But because I finally understood: I wasn't failing at the "right" way of doing things. I was succeeding despite trying to force myself into a system that was never built for how my brain works.

The Business World Wasn't Built for Us

Every piece of business advice assumes you work a certain way:

  • Consistent routines and schedules

  • Linear project management

  • Focus on one thing at a time

  • Regular, predictable energy levels

  • Networking that requires constant social performance

But what if your brain doesn't work like that? What if your creativity comes in bursts? What if your best work happens at 2am or in 15-minute hyperfocus sprints? What if traditional networking feels like performance art that drains you for days?

The advice isn't wrong. It's just not for you.

And I'm tired of watching brilliant neurodivergent creators and entrepreneurs, myself included, burn out trying to fit themselves into systems designed for neurotypical brains. I know what it's like to:

  • Read another productivity article and feel like you're failing before you even start

  • Watch other business owners "just do the thing" while you're paralyzed by decision fatigue

  • Have a million ideas but struggle to execute even one

  • Feel like you're working 10 times harder than everyone else just to keep up

  • Wonder if you're just not cut out for anything

Enter CANARY

I also know what it's like on the other side:

  • Building systems that work WITH your brain, not against it

  • Discovering that your "scattered" thinking is actually pattern recognition and creative problem-solving

  • Learning that your need for variety isn't a weakness—it's why you can see solutions others miss

  • Finding out that the thing you thought made you "too much" is actually your competitive advantage

You don't need to be fixed. You need strategies that fit how you actually work.

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